All You Need to Know about Facebook Ad Placements

Are you looking for a perfect and precise guide about Facebook Ad placement? Here is the complete guide to narrow down target audience for max results.

All You Need to Know about Facebook Ad Placements

Although Facebook offers automatic placements, choosing manually Facebook advertising options is a great way to narrow your target and maximize (Buy YouTube Subscribers UK) the value of your advertising budget. In this article, we'll be looking at the advantages and disadvantages of all Facebook ads and the best way to select the most appropriate one.

What exactly is a Facebook advertisement? What is its significance of it?

If you're a Facebook advertiser, you're already familiar with the numerous advertising options and settings. Facebook advertisers can personalize their ads at every stage of the set-up process, starting with choosing the purpose of the ad and ending with selecting the place where the advertisement will appear.

There are more than 15 full ads on different channels: Facebook, Instagram, Audience Network, and Messenger. The goal of your campaign will determine the placements of ads you will choose to use.

Ad placements are classified according to how people experience them. Below are the various types of placements:

  • Feeds
  • Stories
  • In-Stream
  • Search
  • Messages
  • In-Article
  • Apps

The most effective Facebook advertising placements can allow you to concentrate on specific groups of your target audience. By analyzing which ad locations yield the most results (and those that aren't) for your specific campaign types, You can improve your advertising budget and place your money where needed.

For instance, you may discover that Audience Network clicks seem accidental and result in a high bounce rate. To get better outcomes, you should opt not to select this Audience Network altogether moving forward.

Can you control your Facebook ad placement?

You can choose to decide on the Facebook advertising placement. Facebook allows you to select the location for your advertisements. Here's how:

Go to Ads Manager

Select the objects you want to achieve and then click to continue. Your options for ad placement will vary depending on the goal you select.

Then, you can go to then the Placements section. Suppose you want to select your options. Select Manual Placements, and then select the places you'd like to add and remove the ones you wish to eliminate. To restrict your choices to Mobile or Desktop, choose the appropriate option from the Devices dropdown menu.

Each type of Facebook advertisement you will need to be aware of

Facebook News Feed

Facebook News Feed ads are displayed on the desktop feed and in the feed for mobile users. You can decide if your ads will go to mobile, desktop, or both.

Advantages: Feed advertisements have more click-throughs and lower cost-per-conversion than suitable column advertisements and are better at appealing to people who aren't yet acquainted with your brand or business.

Con: Desktop users tend to make conversions more frequently than users on mobile. However, costs per conversion (CPCs) are generally lower with users on mobile News Feed ads than desktop ads.

Here's an illustration of the Facebook News Feed ad in motion. Imperfect Foods shows off various bundles of products in the News Feed with a special deal in their post's copy.

Facebook News Feed ad placement

Instagram Feed

The Instagram feed's posts function as only mobile ads that appear as standard Instagram posts for users who browse their feeds.

Pros Instagram feed ads offer a discreet method of reaching your audience, as they look just like regular posts on Instagram. Click here, They are displayed in feeds targeted to specific groups of users and feature an adjustable CTA button. These ads also deliver the highest ROI, cost, and engagement outcomes. Brands have average engagement rates ten times more than on Instagram over Facebook.

Con: Instagram's feed provides more advanced ad options than Facebook's.

Facebook Video Feeds

Your ads will appear among the natural YouTube videos on Facebook Watch and Facebook News Feed through this placement.

Pros Videos are a fantastic way to showcase your product. If you put your video among organic videos, you're displaying your product to people who are looking forward to watching videos and have probably got their music turned on.

Cons: Less viewership than videos that are streamed.

Facebook Marketplace

Marketplace ads are shown when users browse the Marketplace or visit the Marketplace homepage.

Pros: This ad targets buyers instead of people interested in a particular product or service. Marketplace advertisements are cheaper than Google ads, which could be used for the exact objective. Marketplace products are mostly bought or sold in local markets, which means this is an ideal advertising place for local services and brick-and-mortar companies.

Con: Facebook Marketplace doesn't yield the same number of interested customers as more well-established rivals like Amazon and eBay. This means fewer impressions.

This is how ads appear similar to in Facebook Marketplace placement:

Facebook Marketplace advertising placement

Facebook Right Column

Suitable Column ads are displayed in the column on the left side of the display to Facebook users using their devices.

Pros: When utilized in conjunction and used in tandem with News Feed ads, Right Column ads can get three times the engagement. If you don't want to convert those who come to your company at first, Right Column ads can be an effective method to reach an audience.

Cons: Because of the design changes made to the platform, users see fewer Right Column ads than News Feed advertisements. In addition, the Right Column ad placements sizes are smaller, they aren't as prominent, and don't have CTA buttons. In addition, Right Column ads are more expensive than News Feed ads.

This is how Right Column ads look in the real world:

Facebook Ads in the right column