Choosing Successful E-Commerce Packaging – Holographic Mailer Box

E-commerce has spurred brand sales online and customer purchases online in today's digital world. Packaging plays a larger role than merely delivery. Packages have now become the only way brands have of interacting with customers in a physical way.

Let’s explore some best practices for packaging your e-commerce products so that you leave a lasting first impression with customers.

1: Seek Inspiration

It can be challenging to work on a blank canvas sometimes. See what appeals to you about the packaging of some of your favourite brands. Consider your packaging's design or placement when creating it. Alternatively, you could find inspiration by looking at similar companies. As a starting point for your packaging, consider some of these examples and devise something unique to your brand.

Google Images is a great resource for getting inspiration and seeing examples. Packaging Globe's showcase page is also an excellent source for ideas.

2: Pick the Packaging Type for Your Product

Decide on the type of packaging you would like your products to have.

A: Your Product's External Packaging

A holographic mailer box is great for shipping e-commerce products and subscription boxes. You can package and ship your products out in one box if you sell a set of beauty products, for example. Holographic mailer boxes are perfect for this because you can package your products and ship them out all in one box. Holographic shipping box has a similar open design to pizza boxes and is durable and strong enough to prevent their contents from getting crushed during delivery.

Especially useful for items that are small and lightweight are folding carton boxes. You can use these boxes for selling coffee capsules, food items, or candles.

Consider using holographic box packaging with magnetic closures to provide even more luxurious packaging. High-end products like jewellery and technology are well packaged in boxes of this type. Additionally, suppliers generally charge more to ship products to you (or your warehouse) because they cannot be flattened.

B: Your Products' Internal Packaging

Consider using void fillers to prevent items from shifting too much during transit, such as tissue paper or Kraft paper. Alternatively, bubble wrap or foam can be used, but these options are not eco-friendly.

Custom inserts can make your products stand out and prevent them from shifting around when you have multiple products in a set. Foam inserts are more expensive and are better suited for fragile products, while paper inserts are the most economical option.

C: Your Shipment Packaging

The next step is to decide how to package your products and ship them. In order to ship your products, you will need to include your address, your customer's address, and any customs labels on the outside of the holographic mailer box. You should consider the following factors:

Do you want to avoid additional packaging? Holographic box packaging is great not only for storing products but also for shipping!

Are you interested in an additional box? Box-in-box packages could be achieved by using a holographic shipping box. By doing so, all labels pertaining to the sender and customs will be included on the external box, while the boxes within are protected.

Not interested in an external box? Your products can also be packaged in envelopes, wrapping paper, or bags, depending on their weight and fragility. 

Remember that your shipping packages should protect your products first and foremost. The box does not need to be the prettiest, as it will endure the rigours of shipping.

D: Measure, Weigh, and Determine Placement

Your holographic mailer box needs to be specified now.

Weigh your products on a scale. It's important to ensure your packaging can support the weight of your product, so suppliers may ask this question to determine the most suitable packaging type and materials. It's good to know your product's weight because it affects shipping costs.

Your product(s) will need to be measured in length, width, and height. There's no point in packaging that's too big, which makes your product shift all over, or too small, which doesn't fit at all.

Prepare how you want the products inside your packaging to be arranged

• Is it going to stand upright?
• Do you plan to lay it out vertically?
• Is it possible to stack them together?

It is important to remember that the unboxing experience for your customers depends on how you package your products.

Now you can choose the type and size of the holographic mailer box based on the size and placement of your product(s). If you want to be safe use boxes larger than your product(s). But, this will greatly depend on how tight you want your items packed. 

When conveying your packaging size to your packaging partner, make sure to state the packaging type and all dimensions of the packaging. Typically, packaging suppliers like Packaging Globe have a way to denote which sides refer to height, weight, measure and decide on placement.