How to Start a Career in Digital Marketing?

The demand for digital marketing is increasing day by day. This blog provides a complete guide on how to start a career and get outcomes easily.

How to Start a Career in Digital Marketing?
Digital Marketing

Are you thinking of starting a career in digital marketing? Then you've landed on the right page. The demand for digital marketers has been increasing overnight in recent times. There are various benefits of pursuing a career in digital marketing, which includes a wide range of job opportunities, high-end salaries, ease of targeting the audience, etc. This blog will help you in knowing about the steps to start a career in digital marketing.

Before we dive into the steps to build a career in digital marketing, let us first understand what is needed to start a career in digital marketing and what are the various job opportunities available for digital marketing freshers. 

Digital Marketing jobs 

More than 30% of the world's population has been connected online in recent times, so it has become easier to target ideal audiences from all across the world. In India, there's a huge demand for people in the digital marketing industry. Once you complete the course, there's a wide range of job opportunities available such as:

Digital Marketing Intern

Digital Marketing Executive

SEO Executive

Link Building Specialist

Google Ads Specialist

Email Marketing Specialist

Web Analyst

Social Media Specialist

Higher Level Digital Marketing Job Titles

Online Reputation Executive

Content Marketing Executive

Social Media Manager

Digital Marketing Head

Paid Advertising Manager

Digital Marketing Strategist

Digital Marketing Manager

Digital Branding Head

Skills required to be a digital marketer 

Try to connect with people– If you are thinking of starting a career in digital marketing or online marketing, you must know how to connect with people. Learn about the top marketing channels and how to connect with people using them. 

Email and Content marketing– The best way to connect with people is through email and content marketing. 

Analyse– Analyse from time to time that the marketing strategies you are applying to your business are worth applying. 

Communicate with clients– The best way of marketing is to communicate with your clients whenever needed. 

Steps to start a career in Digital Marketing

Learn about digital marketing– 

The very first and obvious step to starting a career in digital marketing is to know about digital marketing. Choose a digital marketing institute you find suitable for yourself and get yourself enrolled on a Digital Marketing Course. Digital marketing has various components, and it is not necessary that you learn about everything in detail; just learn the basics of every component of digital marketing. 

Make your own website–

After completing digital marketing, the course demonstrates your work by creating a website. Create your own website, as it will be easier for you to show your work through a website. 

If you create your own website, it will become easier for you to execute whatever you are learning in a practical world. 

Creating your own website will also help you in getting a job. 

Choose the correct digital marketing channel–

There are many marketing channels available such as:

Email marketing


Content marketing

Social media marketing

Choose one that you find is most suitable to make your website grow. It is not possible for a single person to focus on all the marketing channels, so instead, you should focus on any one of the marketing channels. Choose the right marketing channel and learn everything about it. If you are choosing SEO, be an SEO expert, or if you email marketing, then be an email marketer. If you choose the right digital marketing channel, you can get your dream job in that field. 

Be an expert on the chosen channel–

Try to be an expert in the concerned marketing channel that you have chosen to make your website grow. Being an expert will help you a lot in getting jobs on entry or mid-level. 


It is not important to learn only if you can't execute that in reality. Apply practically everything you are consuming and try to do as many practicals as you can. 

Learn about various digital marketing tools–

Get to know about various free digital marketing tools, such as:

Buffer– Social media scheduling tool.

Canva– Create social media graphics, presentations, posters, documents and visual content.

Google Analytics– Analyse how many people visited your website and stayed for how long, etc.

Hotjar– Tells about online behaviour and the voice of users.

Simply Measured– Social media analytics and measurement platform.

Apply for jobs–

After you've become the master, either be a freelancer or start applying for jobs. There are various jobs available at entry or mid-level for digital marketing freshers, such as:

Social Media Marketing Executive

Digital Marketing Executive

Search Engine Optimisation Executive

Search Engine Marketing Executive

Content Marketing Executive

Web Development Executive

Email Marketing Executive

Marketing Automation Executive


Starting a career in the field of digital marketing can be a valuable choice since the demand for digital marketers is increasing day by day. This blog aims to tell you about the various opportunities that are available for you in digital marketing. The best way to start a career in digital marketing is to create your own website and apply your skills to your own website to optimize it. For beginners, the best way to start a career in digital marketing is to make efforts to improve their skills.