12 Top Social Media Sites You Need to Know in 2023

We all know how big an impact social media has on the lives of individuals. Various social media platforms offer different features, and engagement tools and have their audience. Most individuals these days use some or the other social media platforms and today in this article we will be discussing the top 12 social media sites and platforms that you must know or use in 2023. 

Top Must-Know Social Media Sites For 2023

Here are the top social media sites that you must know:

1. Facebook 

The first and most popular social media site on our list is Facebook. Facebook is the most used social media site and it offers various features like Facebook live streaming services, Facebook ads, and Facebook event wall, and it allows users to post images, share stories and connect and chat with each other from around the world. 

2. Instagram

Instagram is another popular social media site. It is a popular image app, people post aesthetically pleasing images and short-form content on the platform. It has various features like Instagram live streaming services, IGTV for long videos, reels for short video content, and messages for engaging with other users. The platform supports influence marketing and a lot of brands use the platform for marketing.

3. Youtube

Youtube is a social media site famous for its long-form videos. It is a platform dedicated to all kinds of video content. It has the most number of video streamers. Youtube offers features like youtube live streaming services, short video content, comments for engaging with the audience, etc. 

4. Whatsapp 

WhatsApp is the most popular messaging app. Whatsapp has rolled out automation features that are used by marketers, event planners, and other businesses. Whatsapp offers features like WhatsApp for events, messaging, status, etc. It also helps marketers offer customer support for the event. It is easy to use the platform and works both on Android and IOS. 

5. Twitter 

Next, we have Twitter on our list. It is among the most famous social media sites. It allows users to make tweets on the platform. Twitter is popular among users for posting news regarding politics, entertainment, sports, current affairs, and other issues. Trending feeds on Twitter can provide real-time information to users. 

6. TikTok 

TikTok is a popular video platform, it allows users to post short-form video content. The platform allows users to create videos on trending audio. It is the fastest-growing short form video platform. It allows users to create 15 to 60-sec long videos by adding music, effects, and filters. 

7. LinkedIn 

Next, we have LinkedIn on our list. It is the most popular professional platform. It allows individuals to connect and work with people of the same profession. It allows users to live stream, and run paid ads on the platform and helps individuals network with companies and brands. It has a massive professional network. 

8. Reddit

Reddit is the most growing social media site. It is also among the top 20 most visited sites. Reddit has a strong audience base and various communities on the site. It can be used by any brand or business.  It allows in-depth discussion on different topics. 

9. Pinterest

The next social media platform on our list is Pinterest.  It is an image-based platform. It is popular for fashion, food, travel, DIY, decor, and wedding content. Pinterest can be used for marketing. You can create pins and boards on the platform. It also allows users to shop from the platform. 

10. Snapchat

Snapchat is the next platform on our list. It is becoming very popular among Gen Z users. The main focus of the platform is photos or short video content. It allows individuals to share stories. If you want to target a young audience, Snapchat is a perfect platform. Snapchat supports user-generated content. 

11. WeChat 

The next social media site on our list is WeChat. It started as a messaging app but now it has become an all-in platform for users. Users of WeChat can pay bills online, they can shop, send and receive money,  buy groceries, make bookings, and allow video calling, chatting, etc at the site. 

12. Telegram 

The last platform on our list is Telegram. It is a free messaging platform. End-to-end encryption, messages, groups, and participant-shared media, are what make Telegram stand apart from the competition. It allows the marketer to offer automated customer support for their business. It allows businesses and marketers to create their chatbots. 

The Bottom Line

Various social media sites offer different and interactive features that are used by marketers for promoting and marketing their brands and business. With the help of social media, it becomes easy for a business to interact with its target audience. Above mentioned social media sites can help you connect with your audience.