Step into any beauty aisle, and the products begin to meld together quickly: everything is on the same shelf, with the same lighting, and there are three seconds to capture the shopper’s attention before they scan to the next product. Beauty packaging is more effective at selling than most marketing budgets combined because it’s the only time every shopper is exposed to the brand prior to decision-making. Custom cosmetic boxes provide a beauty brand with the opportunity to grab that three-second window, rather than leave it to a beauty brand that spends more on ads. Empress Packaging creates custom cosmetic boxes that beauty brands throughout the USA can count on to look good and hold up on their shelves.

Why select Custom Packaging Boxes instead of Stock Options?

There are many beauty packaging on the market, and one new brand will not simply defeat an old one based on the formula alone, buyers can’t tell the difference between two serums until they’ve already purchased one. A smaller brand gets a second look when it is packaged in custom packaging boxes right beside a larger brand. When this brand is packaged off the shelf, it tells the shopper that the brand didn’t invest in itself, and that is a sign before they read a single ingredient. The opposite is a box that is created around a brand, rather than a template that is used by 100 other brands.

Custom beauty packaging offers various advantages.

Beauty packaging centred on the brand is rewarded in five ways. Branding: branded boxes with a unique colour, finish, and print will generate shelf recognition, which will add up every time your shopper views the product again. Protection: cosmetics are handled more than any other type of retail product, and the properly constructed boxes prevent bottles and compacts from being received in a damaged state. Cost savings: packaging is optimized to fit actual order size, no paying for excess capacity or expensive rush orders. Eco-friendly materials: Most beauty buyers are actively seeking recyclable and biodegradable materials. Customer experience: a package a customer wants to photograph puts the product out of the store.

Custom Cosmetic Boxes are utilized in various locations, such as the following:

Custom retail packaging enables boutique and indie beauty companies to go head-to-head with many brands that have much bigger marketing budgets. Branded cosmetic boxes are used for direct-to-consumer lines because the box becomes the brand's first impression, in lieu of the physical store. Packaging for brands being sold by multi-brand beauty retailers has to be designed to a certain size and weight. The packaging for salon and spa products must not appear like a mass-market product but rather a quality salon or spa product. There isn’t one universal shelf test for packaging, each retail channel uses its own yardstick.

Beauty Brands: Customization Options

Empress Packaging designs and custom printed boxes for a brand in any of the following materials: folding carton, rigid, or semi-rigid. Printing can range from simple single-color kraft to full-color and foil-stamped branding. There are different structural options like tuck-end, magnetic closure, and drawer-style boxes to suit the various unboxing sequences. Inserts are cut to fit the product, which eliminates shifting during shipment. In beauty, more than any other category, it’s important to match the box style to the brand's actual price point, as packaging is the first impression that communicates price.

FAQs 

Q:What is the smallest quantity of custom cosmetic boxes? 

A: This will vary with box type and print complexity, per the quote.

Q: What is the production time? 

A: Times are dependent on finish and complexity of structure.

Q: Can a brand test packaging without going for a full run?

A: Yes, there are sample proofs prior to bulk production.

Q: Are there any beauty products available that are recyclable? 

A: Yes, for most of the boxes, in both sizes and styles.

Get Your Free Quote

Packaging is the determining factor as to whether a beauty product is noticed or not. Empress Packaging is a cosmetic box manufacturer and supplier for beauty brands throughout the USA. Request a no-cost quote from empresspackaging.com, e-mail query@empresspackaging.com  or contact (888) 900-7629.